Reinventing the Vernacular was founded by Anna Klingmann, Lubna Yasin, and Sima Refae with the mission of weaving local tradition and history into the global context of new media, art, and technology. What began with a passionate interest in the unique cultural landscape of Asir is now a broader researchinitiative at the intersection of art, architecture, science and education. By redefining the experience of the vernacular through contemporary design applications and sustainable technologies, our aim is to start a movement of awareness and engagement of the regional cultures in Saudi Arabia and beyond.